Trilanco boosts efficiency with Maginus Mobile

Published 16th May 2008

16th May, 2008, Manchester – Trilanco, the UK’s leading animal health wholesaler, has improved sales staff efficiency by using a Mobile PDA solution from Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies.

Before using Maginus, field sales staff would have to report back to the head office at the end of day by faxing through documents or calling the office, with the information then having to be manually inputed. Now staff can use a PDA device to place sales orders and obtain customer quotes from any location, and are able to automatically access information in real time on stock levels and availability. The result is faster, more efficient processing of sales orders.

Maginus Mobile allows sales staff to manage customer accounts whilst working remotely from the office, using a PDA device running the Windows Mobile operating system.

“We have used the Maginus ERP system for the past three years, and added Maginus Mobile to complement the solution,” said Gary Molloy, Trilanco’s IT Manager. “Our field sales team has found the reporting function a key benefit. All information is in real time, ensuring accurate stock data. They can now do a number of tasks, including updating customer account details and raising Purchase Orders, all whilst away from the office.”

Russell Dorset, sales and marketing director, Maginus, said, “This is an excellent example of our solutions empowering sales staff. Maginus Mobile is easily deployable, and very easy to use. It’s vital for the sales team at Trilanco to be able to respond quickly to customer enquiries, the fact that they can now do so in real time delivers significant business advantages.”

About Trilanco

Trilanco is owned and managed by Martin Balmer and his sister Jillian Holmes from the company’s Poulton-le-Fylde base in Lancashire. Using old fashioned courtesy backed by modern technology, Trilanco pride themselves on the knowledgeable, friendly and efficient service they offer to their customers. This is very much the foundation that Trilanco is built on and has helped them to become the UK’s leading animal health wholesaler.

www.trilanco.com

About Maginus

Maginus builds intelligent software solutions that enable wholesale distributor, retailer or mail order companies to increase sales, improve customer service and build long-lasting customer relationships.

With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish.

Over the last 30 years we have built up a vast depth of knowledge in supplying IT solutions to multi-channel retail and distribution companies. There is no major sector that we haven’t been involved in.

www.maginus.com

PR Contact
Tanya Pring

Fieldworks
Tel: + 44 (0) 1435 873080
tanya@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk